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Nostalgic Jazz Fashion

The Rig Out x Ben Sherman 2013 Collection Goes Old-School

— January 20, 2013 — Fashion
The Rig Out x Ben Sherman 2013 Spring/Summer collection goes retro with a jazz-infused line-up of apparel and accessories.

The collection was presented in a series of muffled snapshots blurring the lines between the past and present. Handsome male models were adorned in the collection and styled to resemble jazz musicians. This theme felt authentic with the use of certain props such as pianos and the sets like the mock studio they created.

The garments from the collaborative collection are tailored, have a vintage vibe to them and are cut with precision. The blazers are slim-fit, perfectly paired with pocket squares and look great as a set or separate. Other highlights of the nostalgic collection include the patterned ties, ribboned fedoras and the geometric print short-sleeve button-ups.

The Rig Out x Ben Sherman 2013 S/S collection is concise, jazzy and hits the right tune.
Trend Themes
1. Retro Fashion - Disruptive innovation opportunities lie in creating modern adaptations of classic styles with nostalgic appeal.
2. Vintage-inspired Design - Disruptive innovation opportunities can be found in incorporating elements from past eras into contemporary fashion.
3. Nostalgic Accessories - Disruptive innovation opportunities exist in designing accessories that evoke nostalgia and appeal to consumers' desire for retro charm.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry can be found by tapping into consumer nostalgia and reviving traditional styles.
2. Apparel - Disruptive innovation opportunities within the apparel industry can be explored by creating retro-inspired garments with modern twists.
3. Accessories - Disruptive innovation opportunities in the accessories industry can be capitalized on by designing and producing accessories that evoke nostalgic sentiments.
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