Rick Owens and Dr. Martens work in collaboration on two silhouettes for the season -- this includes Dr. Martens 1460 Quad Pent and the 1918 RO Platform shoes. Both of the shoes are joining the Fall/Winter 2022 offerings, which are designed to reference Owens' own wardrobe as a teenager. He notes his sartorial awakening during his youth through the silhouettes.
Owens speaks about the designs, stating "I saw how a tightly laced ankle leading to a broad, solidly planted food had a simple, modest, industrial masculinity — almost like a corset between a muscled calf and a sturdy foot that acted as a stoic ballast, [Dr. Martens] exemplified this best. I saw them on all the guys flying through the air at the shows I went to then... Dr. Martens became a symbol of a raw and sweaty vitality that I thought I might be able to pull off."
Image Credit: Owenscorp
What's Driving This Trend
- Collaborative Footwear Design
- The collaboration between Rick Owens and Dr. Martens in designing avant-garde dynamic footwear presents an opportunity for companies to enter into collaborative agreements for innovative and unique footwear designs.
- Industrial Masculinity Fashion
- The concept of industrial masculinity in footwear design, as seen in the collaboration between Rick Owens and Dr. Martens, presents an opportunity for companies to explore similar themes in fashion design.
- Youth Wardrobe Nostalgia
- The focus on referencing Rick Owens' own teenage wardrobe in the collaboration with Dr. Martens presents an opportunity for companies to tap into nostalgia and create designs that resonate with the youth market.
Who This Affects Most
- Fashion Industry
- The avant-garde and nostalgic design elements in the Rick Owens and Dr. Martens collaboration provide opportunities for novelty and innovation in the fashion industry.
- Footwear Industry
- The use of industrial masculinity and the incorporation of reminiscences in footwear designs, as seen in the collaboration between Rick Owens and Dr. Martens, provide opportunities for innovation in the footwear industry.
- Collaborative Partnerships
- The innovative outcome of the partnership between Rick Owens and Dr. Martens on a range of footwear presents opportunities for companies to consider partnerships as a strategy to develop new products with unique designs.
