A Richard Mille watch is known to be stunning, complex and covetous timepieces. The RM011 DLC Titanium is a limited edition all-purpose timing instrument. This Swiss-made Richard Mille watch is on sale only in North America in celebration of the 2010 Winter Olympics in Vancouver.
Retailers in the US and Canada will receive a one-time-only shipment of 30 RM011 DLC Ti watches, while their European counterparts will have to go without.
Implications - There is a very high demand amongst certain consumers for products that are able to provide a feeling or sense of exclusivity. Businesses that can offer products with one-of-a-kind qualities will fare well amongst high-spending consumers looking to maintain an elite or privileged reputation amongst their friends and peers.