The Rich FW 2012 look book is polished and suave. The series features slick apparel for both night occasions and casual outings. The editorial exhibits simple, yet sartorially intricate looks. The series features suiting separates, including slim, pleatless pants and a black satin tie. Also included is a pair of jeans and a graphic tee. The shoot was lensed by photographer Cesar Dutra.
Models Bernardo Camara & Danilo Borgato were put up against a giant Union Jack-embellished wall, allowing the clothing an extra gentlemanly vibe. The shoot was outfitted by stylist Thidy Alvis, who created the masculine, yet elegant looks. The Rich FW 2012 collection is both traditional and sleek, while still contemporary.
The Rich FW 2012 collection is perfect for the modern man with a laid-back style and swanky attitude.