Entitled 'Soweto', the Ricardo Dourado Fall/Winter 2013 collection embraces oversized silhouettes and clashing texture details. Inspired by a 1980s streetwear aesthetic, this menswear line shines a light on loose fitting shapes and exaggerated shoulder silhouettes that are reminiscent of the iconic era.
With a mix of fur-clad statement sweaters, tailored trenches and low crotch trousers, this edgy runway presentation is a fresh take on a classic 80s inspiration. Designer Ricardo Dourado manages to transforms the era's outdated aesthetic into one that exemplifies sleek and understated elegance.
From all-white ensembles to a secondary palette of muted earth tones, the Ricardo Dourado Fall/Winter 2013 collection marries modern concepts and design details with his signature brand of urban flair and street sophistication.
What Makes This Trend Stand Out
- Oversized Silhouettes
- Designers can explore oversized silhouettes and exaggerated shoulder silhouettes that are reminiscent of the iconic 80s era and transform them to exemplify sleek and understated elegance
- Mixing Textures
- Fashion brands can create disruptive innovation opportunities by incorporating mixing textures into their fashion lines to represent modern concepts with urban flair and street sophistication
- All-white Ensembles
- The all-white ensembles trend presents an opportunity for designers to utilize bold and refreshing looks as a representation of a muted earth tones secondary palette
Sectors Adopting This
- Fashion
- Fashion brands can capture opportunities within the industry by creating a fresh take on a classic 80s inspiration with oversized silhouettes and mixing textures
- Textile
- Textile companies can leverage their products by supplying new and unique materials to designers to create innovative fashion pieces, such as statement sweaters or fur-lined coats
- Retail
- Retail companies can spot disruption by featuring modern fashion concepts in their stores that appeal to consumers looking for sleek and sophisticated takes on classic fashion trends
