Luxury online retailer, Revolve, announced its newest brand collaboration with fashion brand Dundas.
The Dundas x Revolve will feature a collection of luxury occasion wear designs that incorporate Dundas' signature aesthetic - jeweled, embellished, and geometric. The line equally draws inspiration from American rock music and Americana culture. The company chose legendary model Emily Ratajkowski as the face of the brand. The line will feature a wide range of ready-to-wear items - from clothing to shoes to accessories. Although both brands specialize in high-end luxury items, this collection is priced at an attainable price point.
The Dundas x Revolve collection will be showcased at New York Fashion Week with 50 different looks. Items will then be available for purchase on the Revolve website.
Key Themes Behind This Trend
- Affordable Luxury
- Disruptive innovation opportunity: Offering affordable luxury items to a wider customer base.
- Fashion Collaborations
- Disruptive innovation opportunity: Exploring collaborations with designers to expand product offerings and appeal to different customer segments.
- Inclusive Fashion
- Disruptive innovation opportunity: Creating fashion lines with a wide range of sizes and price points to include a diverse customer base.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Utilizing e-commerce platforms to offer affordable and luxury fashion collections to global customers.
- Luxury Goods
- Disruptive innovation opportunity: Expanding luxury goods offerings to appeal to a wider range of customers and price points.
- Fashion Designers
- Disruptive innovation opportunity: Collaborating with other designers or brands to expand product offerings and increase brand awareness.
