Retro fashion continues its rampage down the runways, and no longer just for women. Jockey International is bringing back retro underwear for men, bringing back the spirit of the 70s. Y Front briefs are a new line of undies for men available at Urban Outfitters. The Y Front design will bring shudders of recognition to many Xers who had no choice. Urban Outfitters is carving a niche via retro, bohemian, odd, and humorous fashions.
Implications - Consumers greatly appreciate a retro design aesthetic because of its ability to remind them of a better time. Buyers often look back in time to influence their current product choices and reference previous experiences as a reason to (or not to) purchase. Businesses should considering drawing on past products to stand apart from other companies.