New Balance launches another colorway option of the retro 550 sneaker model with the launch of white and navy blue. The vintage look was originally made to be a basketball sneaker and is now worn casually for lifestyle purposes as well.
The upper is smooth with perforated details on top of the white leather blended with white mesh found around the collar for comfort. There is also a suede material that wraps around the toe cap section to round out the textural contrast of the shoe. Dark navy blue makes its way onto the N logo on the side of the shoe, the collar, and the heel mold. It continues at the Basketball tongue badge and the 550 branding graphic.
Image Credit: New Balance
What's Driving This Trend
- Lifestyle Sneakers
- There is disruptive innovation opportunity to create lifestyle sneakers from basketball shoes like the New Balance retro 550 sneaker model.
- Dual Tone Colorways
- The trend of dual-tone colorways in sneakers is on the rise, creating an opportunity for innovation in designing sneakers with multiple complementary colors.
- Perforated Upper Details
- Perforated upper details, like those found on the New Balance retro 550 sneaker model, can be incorporated into other sneaker designs for functional and aesthetic purposes.
Who This Affects Most
- Sportswear
- Sportswear brands like Nike and Adidas can leverage the trend of dual tone colorways to create fresh and unique collections of lifestyle sneakers.
- Footwear
- The trend of creating lifestyle sneakers from basketball shoes like the New Balance retro 550 sneaker model presents an opportunity for other footwear brands to explore retro designs and bring them to the forefront of fashion.
- Fashion
- Fashion companies can leverage the trend of perforated upper details to create more fashionable and breathable sneaker designs that appeal to both athletes and fashion-conscious consumers.
