There's nothing better than waking up with fresh looking skin and Trader Joe's new Retinol Night Serum helps you do exactly that.
The new Retinol Night Serum is the latest addition to Trader Joe's very limited lineup of skincare products. The new product is a dermatologist-formulated serum that works as an exfoliant, sloughing off dead skin cells while you sleep. While Retinol (vitamin A) is the star ingredient, the product is also made up of powerful ingredients such as sodium hyaluronate, vitamins C & E, salicylic acid, and, skin-soothing Baobab Seed Oil.
As far as using the new serum, Trader Joe's recommends starting by slowly incorporating it into your skincare routine one or two nights a week. As the brand explains, "Whether you’re a retinol rookie or a seasoned pro, we think you’ll be over the moon for this midnight miracle."
Image Credit: Trader Joe's
What's Driving This Trend
- Nighttime Skincare
- With the growing demand for nighttime skincare products, there is an opportunity for companies to offer innovative products that incorporate ingredients like retinol with added functionality
- Dermatologist-formulated Products
- The rise in demand for efficacious products has created a market for dermatologist-formulated products, which presents an opportunity for companies to offer more products that are carefully formulated by dermatologists.
- Multi-functional Products
- Consumers are looking for convenient and effective products, which means there is a potential for companies to offer multi-functional products that combine the benefits of skincare ingredients like retinol with other beneficial ingredients.
Who This Affects Most
- Skincare Industry
- The skincare industry can capitalize on the demand for nighttime retinol serums, and can offer similar serums with added functionality and benefits.
- E-commerce Industry
- As more consumers turn to online shopping for their skincare products, there is an opportunity for e-commerce companies to offer dermatologist-formulated products with an emphasis on active ingredients like retinol.
- Cosmetic Industry
- The cosmetic industry can take advantage of the trend toward multi-functional skincare products and incorporate beneficial ingredients like retinol into existing cosmetic formulations.
