Repurposed Garments By Maison Martin Margiela
Martin Margiela's house of designers are packed with a level of virtuosity that is almost unheard of. I've included two images of repurposed garments but the most impressive is the glove jacket. It takes 103 hours to construct this jacket, and the gloves are unstitched and restitched to work together like puzzle pieces but still retain their personality as a glove. Amazing.
Implications - With the economy still in recession, consumers are looking for cheaper products that aren't made from expensive materials. Since the recession affects the brands as well, they're scouring for reusable material so that they're both eco-friendly and cost-efficient in production. This strategy allows businesses to combine the best of both worlds for the struggling consumers who believe in cheap, eco products.
Implications - With the economy still in recession, consumers are looking for cheaper products that aren't made from expensive materials. Since the recession affects the brands as well, they're scouring for reusable material so that they're both eco-friendly and cost-efficient in production. This strategy allows businesses to combine the best of both worlds for the struggling consumers who believe in cheap, eco products.
