The Repromed Fertility Clinic ad may look gross, but it is nevertheless a super creative and extremely eye-catching campaign.
Really honing in on the target demographic, this fertility clinic in Australia decided to advertise in the FHM magazine. The ad was created to be stuck together through a sperm-like substance, featuring the tagline: "Don't waste your sperm.â€ With a campaign like this, the Repromed Fertility Clinic is guaranteed to gain plenty of attention.
Implications - The use of controversial and previously taboo imagery in advertisements and branding will ensure that a company gains media and consumer attention in competitive markets. By creating controversy, the business will create a memorable impression on buyers, and appeal to young consumers who are attracted to humor and edgy advertising.