Collaborative Elevated Technical Footwear

REESE COOPER Joins Merrell 1TRL On a New Set of Sneakers

REESE COOPER works in collaboration with Merrell 1TRL on a new set of footwear silhouettes made for the season. The wide range of sneakers includes the Hydro Runner, MTL MQM, and the MTL Long Sky 2 models. The signature silhouettes serve as the foundation for the latest project as it was much more lifestyle-focused before and now it breaches the realm of function.

All three of the silhouettes come in a two-piece selection of colorway palettes that offer a militaristic theme of browns and greens. Some of the standout details include the light tonal laces that are seen securing the shoe in place over the forefoot. This adds a pop of tonal contrast against the militaristic themes below.

Image Credit: Merrell 1TRL

Collaborative Technical Footwear
Explore more collaborations in technical footwear to create new, unique and innovative products for daily and occasional wear.
Militaristic Themed Footwear
Design and create functional and stylish footwear with militaristic themes for the next outdoor adventure.
Functional Footwear Evolution
Advance functional footwear by incorporating both lifestyle and function for unbeatable comfort and versatility.

Who This Affects Most

Footwear Industry
The footwear industry can collaborate with fashion designers to create high-tech and functional products that blend both style and function.
Outdoor Industry
Explore the creation of militaristic themed outdoor footwear for comfortable yet stylish hiking, camping or hunting gear product lines.
Fashion Industry
Fashion industry can tap into collaborations in technical footwear to offer new collections that cater to people with an adventurous lifestyle.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 30%
Freshness 16%