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Water Draining Flip Flops

The Reef XS1 Sandals Keeps the Feet Nice and Dry

— August 12, 2011 — Fashion
Since the most popular footwear choice on the beach is flip flops, do yourself a favor and grab the Reef XS1 Sandals.

Upon first glance, the Reef XS1 Sandals seems like any other flip flop. So what makes this one so special? Well, the main problem with wearing this style of footwear on the beach is that sand and water tends to float up to your feet, and that can lead to blisters and funky smells. This pair of sandals eliminates that problem because it has a water drainage system that will send water through the holes in the footbed. It's also comfortable due to its high performance flex technology and midsole shock absorption. Oh and if that's not enough, there's also a bottle opener on the sole; so seriously, how can you say no to this?
Trend Themes
1. Water-draining Footwear - Opportunity for companies to create water-draining technology in other types of footwear besides flip flops.
2. Multi-functional Shoes - Potential for more shoes to include uncommon functionalities, like a bottle opener or other novel features.
3. Beach Accessory Innovation - Rising market for innovative and practical products that solve common beach problems and enhance the customer's experience.
Industry Implications
1. Footwear - Shoe companies can enhance their product line with water draining and multifunctional features for shoes beyond the beachwear category.
2. Outdoor Products - Opportunity for outdoor companies to expand their product line for outdoor activities by integrating innovative beach accessories.
3. Consumer Goods - Companies can explore the rising market of beach goers looking for more practical and innovative products that can enhance their leisure experience.
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