In an effort to combat fast fashion, sustainable brand Everlane launched the Re:Down Reversible Puffer that's made from recycled down and feathers. The coat's shell is made with 100 percent recycled polyester taken from 12 renewed plastic bottles boasts a water-resistant shell. Moreover, the Re:Down Reversible Puffer is ultra-warm yet lightweight and its compact design allows it to be compressed into a smaller size, making it easily transportable or function as a travel pillow.
Everlane is committed to transparency in pricing and shows consumers the cost of the materials, hardware, labor, transportation, and duties. In the Re:Down Reversible Puffer's case, the true cost in creating it was $87.92, however, Everlane sells it at $220 compared to the $444 a traditional retailer would price it at.
Why This Trend Is Growing
- Recycled Down
- Opportunity for companies to incorporate recycled down and feathers into their products, creating sustainable alternatives in the fashion industry.
- Sustainable Fashion
- Growing demand for eco-friendly clothing creates opportunities for companies to develop sustainable fashion lines and appeal to environmentally-conscious consumers.
- Transparent Pricing
- Potential for businesses to adopt transparent pricing models, allowing consumers to see the true cost of production and make informed purchasing decisions.
Industries Being Reshaped
- Fashion
- Fashion brands can explore the use of recycled materials and sustainable practices to meet the demand for environmentally-friendly clothing options.
- Outdoor Gear
- Outdoor gear companies can embrace recycled down and feathers in their products to offer sustainable and warm options for customers who enjoy outdoor activities.
- Retail
- Retailers can differentiate themselves by adopting transparent pricing strategies, building trust with consumers and showcasing the value in their products.
