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Red Collar Project S/S '10 Channels 'Great Expectations'

 - Aug 29, 2009   Updated: Mar 24 2011
References: redcollarproject & coutequecoute.blogspot
Well-read individuals will love Red Collar Project's Spring/Summer 2010 collection, which takes cues from Charles Dickens' “Great Expectations.”

You'll recall that in “Great Expectations,” the protagonist Pip is an underachieving orphan who suddenly comes across an exorbitant sum of money from an anonymous benefactor. Red Collar Project's Spring/Summer 2010 collection reflects Pip's change from slacker to gentleman. Lovely!

Implications - Drawing from novels and other forms of pop culture is a method that companies use to further relate to their consumer market. Taking inspiration from classic books is definitely a great way to do this within a fashion line as it is as though the lookbook actually tells a story, giving a personal touch to the collection and therefore reaching out to a broader audience.