Split-Tonal Lifestyle Sneakers

New Balance Showcases a Red and Blue Split 9060 Sneaker

New Balance is prepared to drop another tonal iteration of the signature 9060 sneaker model as it gets a red and blue colorway update this time around. The shoe boasts a split tonal design and has a mixed material construction featuring premium suede and mesh at the base.

The forefoot features a Bordeaux red along the mesh base and a deeper red that makes up the shaggy suede overlays on top. This is followed by a white outlined grey N logo on the lateral side of the shoe and marine blue makes up the suede overlays on the other side of the shoe. This is detailed with a deeper blue that makes up the mesh base under.

Image Credit: Woganwodeyang

Split-tonal Designs in Fashion
Introducing split-tonal designs to various fashion categories can attract the attention of consumers looking for unique and trendy products.
Mixed Material Construction in Footwear
Incorporating mixed material construction in footwear can offer consumers a new and visually appealing option while also creating opportunities for eco-friendly and sustainable materials.
Colorway Updates in Signature Sneaker Models
Releasing colorway updates for signature sneaker models can keep the product line fresh and exciting for consumers and increase brand loyalty.

Industries Being Reshaped

Fashion Retail
Retailers in the fashion industry can incorporate split-tonal designs to attract consumers looking for unique and trendy products, potentially increasing sales.
Footwear Manufacturing
Shoe manufacturers can experiment with mixed material constructions to offer consumers new and visually appealing options while also creating opportunities for eco-friendly and sustainable materials.
Athletic Branding
Creating colorway updates for signature sneaker models can keep athletic brands like New Balance fresh and exciting for consumers, increasing brand loyalty and potentially driving sales.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 24%
Freshness 14%