Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Fashion From Recycled Plastic

PET Bottle Samurai Outfit

— January 25, 2008 — Eco
The unparalleled consumer trend for mineral water, dairy-based beverages, energy and probiotic drinks, together with the emergence of a so-called single-serve society, are two factors that are continuing to stimulate further PET-packaging demand.

PET-packages are plastic containers made from PolyEthylene Terephthalate and manufactured from various by-products of the oil and gas industries, especially ethylene glycol and terephthalic acid.

PET's major advantage is the strength of the material. Carbonated soft drinks can generate pressure inside the bottle reaching up to 6 bar. Such high pressures however, thanks to the alignment of macromolecules (crystallisation) occurring during the manufacturing process, is not capable of deforming the bottle nor can it make the bottle explode.

PET represents 40% of the global packaging mix and is almost twice more popular than its nearest competitor. And now this comfortable position gets attacked from all sides and not the least by the exorbitantly rising oil prices. Furthermore there is the growing consumer tendency to favour more environmentally friendly packages.

And so the biggest issue likely to affect the development of the PET-market is recycling. Although PET has the striking feature that it is fully recyclable, with billions of PET-bottles on the market, and no efficient recycling system in place as yet, fears of an ecological disaster caused by dumping or burning are increasing.

In Japan, Asahi Breweries was forced to cancel plans to sell beer in PET-bottles, following a vigorous campaign led by Greenpeace Japan. The pressure group claimed that the introduction of plastic bottles would create huge waste disposal problems and would damage the environment as adequate recycling plans had not been put in place.

If PET have indeed to become a viable and fully recyclable material, then it is vital that adequate PET recycling collecting systems are executed. But besides implementing the urban collecting systems and installing the recycling processes, creativity is needed to develop ways to use the recycled material.

Kosuke Tsumura, designer for the urban survival clothing brand Final Home in Japan has added an extra dimension to the recycling possibilities of PET-bottles. Not recycling to fleece material of which the popular wind jacks and other non-woven clothing are made, but creating fashionable albeit not effective armour and combat suits by slicing up PET-bottles and sewing them together.
The armour will not stand up against the slightest battle and moving around may be a problem, but for a party anybody wearing it looks fashionable and cool in this samurai design.

An outfit for life as PET doesn't biodegrade.
5.5
Score
Popularity
Activity
Freshness