The emerging retailer OOKIOH hopes to make recycled swimwear more accessible and stylish after having dropped its first beach-ready line, that's comprised of bikinis and two-pieces that have been constructed from 80% recycled material.
The swimwear brand believes that clothes one wears in the pool should “be a reflection of how you dress on land. Because 90% of women don’t do stilettos by the pool, we created a line of swimwear that makes you feel like you, only waterproof.” The end result, is a nostalgic line that features numerous silhouettes and plenty of vibrant colors, presenting consumers with the opportunity to mix-and-match and to find something unique to their personal aesthetic.
The entire collection is priced under $100.
Why This Trend Is Growing
- Recycled Swimwear
- Opportunity for companies to create sustainable swimwear using recycled materials and appeal to environmentally-conscious consumers.
- Accessible Swimwear
- Potential for brands to make swimwear more accessible by offering affordable options without compromising style.
- Mix-and-match Swimwear
- Growing demand for swimwear that allows consumers to personalize their style by mixing and matching different pieces.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can capitalize on the trend of recycled swimwear by offering sustainable options to their customers.
- Sustainable Fashion
- Opportunity for sustainable fashion brands to expand their offerings and tap into the swimwear market.
- E-commerce
- E-commerce platforms can cater to the demand for affordable and customizable swimwear by partnering with brands or launching their own lines.
