This infographic on rebranding strategy explains how to use emotions to increase customer loyalty and sales. From Zillion Designs, The New Age of Rebranding: Capitalizing on Customer Emotions focuses on driving sales and revenue.
The guide explains how rebranding strategy might be a popular marketing move, it can also be a risky one of brands don't have a thorough understanding of how to connect with their audiences. The infographic covers a number of topics such as increasing sales, emotional connection, the emotions with the most impact, how to help others to help yourself, successful rebranding based on emotions (using Netflix, Apple and others as examples), tactics for succeeding after rebranding and social media voice.
As people buy with their feelings and not their brains, this infographic is definitely worth checking out.
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