Photographer Rebecca Naen's latest editorial channels hipster Hawaiian apparel. Featured in the 23rd issue of online magazine The Ones2Watch New Wave, 'Hackney Goes Hawaiian' shows a chic way to rock the island-themed print. Using the North London borough Hackney as an urban backdrop, Naen uses fashion to add a touch of tropical.
Unlike your dad's tacky Hawaiian shirt, the Aloha pattern fashion featured in this shoot is subdued on the model. Though there is still a use of bold patterning, it's still sophisticated using a form-flattering cut and assembled adorably by stylist Aartthie Mahakuperan. The look is then finished off with the model's contemporary coif featuring blunt bangs and a dramatic ombre style.
Key Themes Behind This Trend
- Hipster Hawaiian Fashion
- Opportunities for fashion brands to create a line of subdued, chic and sophisticated Aloha pattern clothing collection.
- Urban-tropical Hybrids
- Opportunities for urban areas to incorporate tropical-themed design for architecture, interiors and products.
- Bold Patterning
- Opportunities for textile companies to explore new ways to incorporate bold patterning in fashion and home decor products.
Where This Applies
- Fashion
- Fashion industry can explore new ways to incorporate the Aloha pattern in clothing collections.
- Architecture and Interior Design
- Opportunities for the design industry to incorporate tropical design aesthetics in urban areas to bring a touch of nature into our daily lives.
- Textiles
- The textile industry can innovate by exploring new ways to experiment with bold and intricate patterning in fashion and home decor products.
