Korean beauty brand Reallyyy recently launched a gel-based eyebrow extension formula that enables consumers to easily achieve a natural look by simply brushing the gooey substance that contains tiny hair-like bits that latch onto the their own brows.
In the small pot that the formula comes in, the gel looks black, however once it's dried, it is completely clear. Due to this, just the tiny hairs that the gel helps to spread are left behind, and held firmly in place by the dried formula.
In addition to helping consumers with sparse hair fill out their brows, Reallyyy's product can be used to build onto what one already has, extending or thickening their brows to their preference.
What's Driving This Trend
- Gel-based Eyebrow Extensions
- Disruptive innovation opportunity: Develop new gel-based formulas that offer different shades and textures for customizable eyebrow looks.
- Natural-looking Brow Enhancements
- Disruptive innovation opportunity: Create innovative tools and techniques for achieving natural-looking eyebrow extensions, such as precision brushes or adhesive tapes.
- Multi-purpose Brow Products
- Disruptive innovation opportunity: Invent multi-purpose products that combine eyebrow extensions with other beauty functionalities, such as eyebrow tint or growth serum.
Who This Affects Most
- Beauty and Cosmetics
- Disruptive innovation opportunity: Collaborate with beauty brands to create gel-based eyebrow extension products that cater to different consumer needs and preferences.
- Beauty Tools and Accessories
- Disruptive innovation opportunity: Develop specialized brushes, applicators, or tools specifically designed for applying and maintaining gel-based eyebrow extensions.
- Brow Services and Salons
- Disruptive innovation opportunity: Offer professional services and treatments using the gel-based eyebrow extension technique, providing a convenient and long-lasting alternative to traditional eyebrow makeup.
