When Crucial Pictures came to Trend Hunter with the idea of filming a reality tv promo, the team was as excited as little kids are on Christmas Day. The thought of being able to share our favorite trends and our culture with a large audience had us chomping at the bit. We knew that Crucial Pictures could see that there was something different and uniquely special about our office and the people in it.
After filming over 40 hours of footage ranging from medical procedures to flash mobs and dance competitions, they set out to edit the vast array of moments captured on their lenses and transform them into an epic story.
Needless to say, when we finally viewed the video, we were elated. It's the perfect depiction of our work life and the sort of inspirational trends we cover every day. Special thanks to the two partners of Crucial Pictures that made it happen: Blair Vermette and Lee Harris.