Humdrum Super Heroes

Pierre-Elie de Pibrac Captures Everyday Vigilantes

With the growing popularity of superhero-themed merchandise, I wouldn't be surprised if the 'Real Life Super Heroes' photo series featured actual people donning disguises to rid the world of evil.

Photographed by Pierre-Elie de Pibrac, 'Real Life Super Heroes' shows the power of pop culture and the innate desire for humans to protect others. Ultimately, this intriguing subculture of self-proclaimed superheroes will only grow -- especially with movies such as 'Watchmen' and 'Kick-Ass' to add inspiration.

Real Life Super Heroes
The increasing popularity of superhero-inspired merchandise and movies is driving the emergence of a subculture of self-proclaimed superheroes who are donning disguises to protect others.
Pop Culture-based Entrepreneurship
The success of superhero-inspired merchandise is driving opportunities for entrepreneurs to develop businesses that cater to this subculture of real life superheroes.
Social Activism Through Disruption
The emergence of real life superheroes presents an opportunity to mobilize social activism that disrupts the traditional understanding of community service.

Sectors Adopting This

Entertainment
The growing fascination with superheroes and vigilantism presents an opportunity for the entertainment industry to create more content that appeals to this subculture.
Fashion and Apparel
The rise of the real life superhero subculture is creating opportunities for the fashion and apparel industry to create superhero-inspired clothing and accessories for this market.
Community and Social Services
The emergence of the real life superhero subculture presents an opportunity for community and social services industry to partner with this subculture and leverage their passion for social activism and volunteerism in new and innovative ways.
SCORE
3.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 29%
Freshness 8%