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Grooved Monotone Runners

Clean the Sky - Positive Eco Trends & Breakthroughs

Nike Launches a Midnight Navy Iteration of the React Element 55 Sneakersr

— January 14, 2019 — Fashion
Nike releases a new tonal option of its signature React Element 55 sneaker entitled 'Midnight Navy.' It is complete in the same construction as the original design and showcases the deep blue hue throughout the uppers and across the midsole adorned in plugs. To contrast against the dark Midnight Navy tone are bright white accents throughout the silhouette -- it adorns the tongue tab, Swoosh branding on the sides and "Nike React" emblems as well.

The original uppers are regularly translucent, whereas the Midnight Navy update replaces the iteration versatile fabrication -- the midsole boasts the same grooved design and the lacing systems are complete in matching navy blue tone. The React Element 55 sneakers are set to launch online and in-stores at Nike.
Trend Themes
1. Tonal Sneaker Design - The release of Nike's Midnight Navy React Element 55 sneaker highlights the trend of monochromatic colorways in the footwear industry.
2. Contrasting Accents - The use of bright white accents against the dark navy tone in the React Element 55 sneaker showcases the trend of contrasting details in sneaker design.
3. Grooved Midsole - The grooved design on the midsole of the Nike React Element 55 sneaker represents a trend of incorporating unique textures and patterns in footwear.
Industry Implications
1. Footwear - The release of the Nike React Element 55 sneaker showcases the trend of tonal designs and contrasting accents in the footwear industry.
2. Fashion Retail - The introduction of the Midnight Navy React Element 55 sneaker presents an opportunity for fashion retailers to tap into the trend of monochromatic sneakers.
3. Sportswear - The grooved midsole design of Nike's React Element 55 sneaker presents a potential disruptive innovation opportunity for sportswear brands to explore unique cushioning technologies.
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