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Bright Lace-Less Runners

Nike Launches Two New Colorways of the React City Sneaker Model

— August 22, 2019 — Lifestyle
Sportswear label Nike unveils a set of fresh colorways of the React City running sneaker. The latest option highlights a pastel iteration and a darker colorway that focuses on red and gray. The light tonal selection is rooted in a 'Blue Tint' hue throughout the uppers as the foundation and decorated with all-over prints of a series of logos and emblems.

It is enclosed with a China Rose zipper and the branding Swoosh adds contrasting hues to the design, sitting atop a white midsole. The dark iteration rests on a charcoal gray overlay base on the lateral side and the medial side features bright red swatches. Details highlight the zipper, pull tab, and collar in black with light gray hues making up the Swoosh, sitting atop a light blue midsole.
Trend Themes
1. Customized Sneaker Designs - The launch of Nike's React City sneaker colorways presents an opportunity for customization services and personalized sneaker designs.
2. Pastel Color Palette - The introduction of a pastel colorway in the React City sneaker collection reflects a growing trend towards soft and muted color palettes in athletic footwear.
3. Zipper Closure Feature - The inclusion of a China Rose zipper in the React City sneaker design opens up possibilities for innovative, functional closures in athletic shoes.
Industry Implications
1. Sportswear - The React City sneaker release aligns with the sportswear industry, where innovation in design and technology drives consumer demand.
2. Footwear - Nike's launch of new React City sneaker colorways highlights trends in the wider footwear industry, such as customization and unique design features.
3. Fashion Accessories - The inclusion of a zipper element in the React City sneaker design presents opportunities for collaboration between athletic footwear brands and fashion accessory brands, opening up a new market segment.
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