AURALEE works in collaboration with New Balance to unveil a new iteration of the RC30 sneaker model. It was showcased during the AURALEE Spring/Summer 2023 fashion show on the runways seen alongside the rest of its seasonal pieces.
Together, the two highlight the colorway and texture of the new footwear, starting with an earthy tonal palette of both beige and green. It is made from a hairy suede material for a soft textural look and feel, complete with the matching ripple outsole unit. It boasts a vintage flair to the design due to the texture and tones of the shoe. The beige is slightly more muted and the green is a bold look for the season.
Image Credit: AURALEE
What's Driving This Trend
- Soft Texture Sneakers
- There is an opportunity for companies to explore unconventional materials and textures for sneakers.
- Earthy Tonal Palette
- Companies can experiment with earthy and muted tones to create a vintage feel for their products.
- Collaborations in Footwear
- Collaborations between brands can create unique and innovative products for consumers.
Who This Affects Most
- Fashion
- Fashion companies can use unconventional materials and collaborate with other brands to create unique products.
- Footwear
- The footwear industry can experiment with earthy and muted tones and innovative textures to create novel products.
- Retail
- Retailers can offer limited edition or exclusive collaborative products to entice customers and create excitement around their brand.
