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The Ray-Ban Ambermatic Collection Celebrates the Brand's Anniversary

 - Jun 26, 2012
References: ray-ban & hypebeast
To celebrate its 75th anniversary, the iconic eyewear marque is releasing a special Ray-Ban Ambermatic Collection. The stylish shades come in four trademark Ray-Ban styles: two Aviators, an Outdoorsman and a Shooter.

While the frames themselves have not changed much, the lenses exude a warm yellow tint that reacts when exposed to light and temperature. These polarized amber lenses were engineered in 1978 and the collection is very much a tribute to the 1937 original Ray-Ban Aviators. The most interesting frame design would have to be the Shooter; its hook-like arms and simplistic design are certainly distinctive and eye-catching.

The collection will be released hand-in-hand with a commemorative anniversary campaign showcasing individuals who -- like Ray-Ban -- dared to change the status quo. With only 18,000 pairs available worldwide, the Ray-Ban Ambermatic Collection is sure to be a hot seller.

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