fragment design works in collaboration with RAMIDUS on a collection of tote bags for the season as a part of the Nexkin series. The Nexkin series centers itself around the material, which is a mesh-like style that is made to be ultra lightweight and gives off a look that is almost translucent.
The slightly clear look meets some contrast with a bright FRGMT logo and a graphic of a lightning bolt right at the front. There is a single strip of webbing that fuses both brands together to function as the carrying handle. The capsule offers three size options from medium to extra large in the color selection of a simplistic minimal black or white.
Image Credit: fragment design
Key Themes Behind This Trend
- Ultra-lightweight Tote Bags
- Opportunity to develop new materials and designs for durable tote bags that are easy to carry.
- Transparent Bags
- Opportunity to capitalize on the trend of see-through accessories by creating innovative designs using materials like Nexkin.
- Collaborations for Capsule Collections
- Opportunity to partner with other brands to create and market limited edition collections of products.
Where This Applies
- Fashion Accessories
- Opportunity to create unique and trendy tote bags for fashion-forward consumers.
- Retail Industry
- Opportunity for retailers to offer niche and exclusive capsule collections that generate buzz and drive traffic.
- Material Science
- Opportunity for innovators to develop sustainable and lightweight materials for a variety of applications beyond tote bags.
