The Rains Spring/Summer 2019 line is full of vibrant colors and water-resistant materials, offering a practical and incredibly stylish addition to one's transitional season rotation.
Perfect for the approaching warmer months, these coats are light-weight and perfect for the unpredictable weather of spring. What's more is that the color palette chosen for this line drew its inspiration from the Northern Lights, offering a subtly beautiful collection of colors. Standouts from the collection include the hooded and draw-tie coats, which arrive in 'Lavender,' 'Dusty Mint,' 'Ice Grey,' 'Yellow' and 'Metallic Ice Grey.'
What's more is that this collection also includes a water-resistant backpack that arrives in the same colors as the coats, enabling one to match their accessories to their outerwear.
Key Themes Behind This Trend
- Northern Lights-inspired Fashion
- There's an opportunity for designers to create other types of clothing or accessories inspired by the Northern Lights.
- Water-resistant Materials
- There's an opportunity for companies to incorporate water-resistant materials in other fashion items such as shoes, hats, or gloves.
- Seasonal Transitional Clothing
- There's an opportunity for companies to create more light-weight and practical clothing for unpredictable seasonal transitions.
Where This Applies
- Fashion Industry
- This industry can draw inspiration from the colors of nature to create unique and beautiful fashion collections.
- Outdoor Industry
- This industry can benefit from exploring the use of water-resistant materials in all types of outdoor gear.
- Athletic Industry
- This industry can create clothing and accessories using water-resistant materials for outdoor activities such as running, hiking, and cycling.
