Fashion labels Opening Ceremony and RAINS joined forces to create a collection that is ready to combat April showers. This marks the fifth time the two have collaborated and this time, the labels dropped a collection full of water-resistant essentials. The new collection features details drawn from both brands, seeing signature silhouettes from RAINS adorned with Opening Ceremony's iconic pattern designs.
The capsule sees RAINS' iconic Mac coats, parka, and tote completely made over in Opening Ceremony's leopard design motif in the hues of red, blue and translucent black. Additionally, branding details accent the pieces and RAINS' logo trimmings also decorate the garments. The collaboration is now available for purchase online at Opening Ceremony and its flagship stores in NYC, LA, London and Tokyo, as well as online at RAINS and at its flagship stores beginning April 26th.
What's Driving This Trend
- Water-resistant Fashion
- The trend towards water-resistant clothing provides an opportunity for fashion brands to create functional yet stylish pieces.
- Collaborative Collections
- The rise in collaboration between fashion brands offers an opportunity to create unique and exclusive collections for consumers.
- Iconic Pattern Designs
- The use of iconic pattern designs in fashion collaborations could offer opportunities for brand recognition and sales growth.
Who This Affects Most
- Fashion
- The fashion industry could benefit from creating more functional and weather-resistant clothing collections.
- Retail
- Retailers could capitalize on the collaborative collections trend by partnering with other brands to create unique and exclusive products.
- Textile Manufacturing
- The trend for water-resistant fashion provides an opportunity for textile manufacturers to develop new and innovative materials.
