Bold-Belted Urban Looks

The Rag & Bone Fall 2012 Collection is Made for Chic City Girls

If you like to drape yourself in layers of cozy clothing, then the Rag & Bone Fall 2012 collection is just the thing for you. Made up of cozy wool sweaters layered over turtlenecks and skinny jeans and then belted, this is one fall offering that looks perfect for the season.

Design team duo David Neville and Marcus Wainwright have, over the years, learned who the Rag & Bone girl is. She is undoubtedly a city girl, she is chic and put together and, most importantly, her style is effortless. There is nothing calculated about the women who buy Neville and Wainwright's clothing. From her less-than-perfect hair to her inexplicable layering, she is a trailblazer.

The Rag & Bone Fall 2012 collection is just that: effortlessly chic.

Effortless Layering Fashion
Opportunities for designers to create comfortable yet fashionable clothing for busy urban women.
Belted Clothing
Innovative ways to use belts to complement and accentuate an outfit's style.
Cozy Wool Sweaters
Potential for brands to reinvent woolen apparel, keeping consumers warm and stylish.

Sectors Adopting This

Fashion
Designers can create chic, yet practical clothing tailored to busy urban women who require comfortable, functional style.
Retail
Opportunities for innovative retailers to market and sell functional, chic clothing.
Textile
The development of new textiles that balance style with comfort and functionality.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 6%
Freshness 8%