Crisp Checkered Coats

The Raf Simons Long Tartan Jacket is Stylish and Functional

The Raf Simons Long Tartan jacket is the point of style and functionality. If there's anything that stands out from the herd of typical attire, this is it. From the Raf Simons SS12 collection, this outerwear is a striking piece that is creatively crafted without looking overly busy. The Long Tartan jacket offers crisply cut lines accompanied by volume and texture that enhance the contemporary appeal.

Although bright primary colors of red, blue and green are incorporated, these elements are not distracting since the pattern and texture of the jacket is the focus point. The layered flaps is a design feature that offers functionality as there are hidden pockets underneath. The Raf Simons Long Tartan jacket is just one example of this designer's avant-garde appeal that works around shapes and texture.

Functional Fashion
Designing fashion with both style and functionality can create a unique niche and appeal to consumers who appreciate multi-purpose clothing items.
Texture Trends
Adding texture to traditional patterns and designs can create a visually interesting and appealing garment, attracting consumers looking for something unique.
Contemporary Outerwear
Crafting outerwear with modern cuts and shapes can defy traditional fashion norms and create a new market for fashion-forward consumers.

Who This Affects Most

Fashion Industry
Designers can incorporate functional elements into their fashion designs to cater to consumers who value practicality in their clothing choices.
Texture Industry
Textile producers can experiment with adding texture to traditional patterns, like tartan, to offer unique fabric options for designers looking to stand out from the competition.
Retail Industry
Retailers can target fashion-forward consumers with contemporary cuts and shapes in their outerwear offerings to compete with traditional fashion retailers.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 27%
Freshness 8%

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