Though this Radioactive Control installation looks ominous, it's actually meant to be a humorous piece that exemplifies people's paranoia towards Japan post-meltdown at the Fukushima Daiichi nuclear power plant. With protective radiation suits filling up an open field and positioned to look as though they're marching towards a power plant, the disturbing installation is sure to make viewers reflect on society's use of nuclear technologies and power.
Radioactive Control was created by Spanish collective Luzinterruptus. My favorite part about these arranged suits is the fact that the group put lights into each protective gear, making each faux power plant worker illuminate in an extremely eerie manner.
Implications - Consumers often use humor as a coping mechanism for harsh events that occur in people's lives. Corporations may consider using humor in advertising campaigns for serious issues to alleviate the tension of talking about certain difficult topics.