Queens Caramel by Ellis Brooklyn Plays with Caramel & Pink Salt
Laura McQuarrie — July 31, 2025 — Fashion
Queens Caramel may be Ellis Brooklyn’s most decadent fragrance to date and the bottle's gradient finish hints at two of its most prominent notes, caramel and pink salt. This salty-sweet scent is the answer to founder Bee Shapiro asking, "How do you make gourmand feel elevated and expensive?"
This perfume opens with rich, indulgent sweetness from caramel, honey, and maple, melting together with a hint of salt that adds unexpected depth. As Queens Caramel settles, creamy white chocolate and coconut unfold over soft floral notes, creating a warm, dessert-like heart. The dry-down is smooth and sensual, anchored by tonka bean, amber, and musk for a lingering, cozy finish. Even in the heat of summer, people find themselves anticipating the comforting embrace of wearing this fragrance in the fall.
This perfume opens with rich, indulgent sweetness from caramel, honey, and maple, melting together with a hint of salt that adds unexpected depth. As Queens Caramel settles, creamy white chocolate and coconut unfold over soft floral notes, creating a warm, dessert-like heart. The dry-down is smooth and sensual, anchored by tonka bean, amber, and musk for a lingering, cozy finish. Even in the heat of summer, people find themselves anticipating the comforting embrace of wearing this fragrance in the fall.
Trend Themes
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Salty-sweet Fragrance Blends — Fragrances that combine opposing flavors like salt and sweet offer a novel sensory experience that elevates traditional scent profiles.
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Decadent Gourmand Scents — Gourmand fragrances enriched with luxurious ingredients such as caramel and white chocolate introduce opulence to the perfume market.
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Seasonal Scent Layering — Scent profiles that transition smoothly through seasons provide consumers with versatile perfumes that cater to varied climate preferences.
Industry Implications
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Fragrance — The fragrance industry is uniquely positioned to embrace experimental scent combinations that appeal to diverse and adventurous consumers.
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Luxury Goods — Luxury brands can innovate by combining rich, gourmet-inspired elements to create high-end, indulgent products that captivate sensory-oriented audiences.
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Cosmetics — Cosmetic companies incorporating gourmand aromas can differentiate their products by appealing to consumers seeking multi-sensory experiences.
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