The Q Design and Play Spring/Summer 2013 collection shines a light on eccentric streetwear garments that are designed with the modern fashion lover in mind.
Inspired by stories of UFOs that abduct farmers, this chic and unexpected catalog exudes humor and showcases impeccably youthful fashions. These collection of farmer inspired sportswear features pattern-enriched casuals that range from high waisted pants and shorts that are paired with vibrantly hued shirts and sweaters.
Entitled 'The Invasion Begins' the Q Design and Play Spring/Summer 2013 collection is a contemporary take on a traditional farmer aesthetic. The menswear line mixes clean utilitarian silhouettes along with artfully accented patterns that stand out against a backdrop that includes a flying saucer in its distant skyline.
What's Driving This Trend
- Eccentric Streetwear
- Opportunity for brands to create bold and unconventional designs that cater to modern fashion lovers.
- Pattern-enriched Casuals
- Potential for designers to incorporate vibrant and intricate patterns into everyday casual wear.
- Contemporary Farmer Aesthetic
- Disruptive innovation opportunity in reimagining traditional farmer-inspired fashion with a modern twist.
Who This Affects Most
- Fashion
- Fashion brands can explore unique and quirky designs that appeal to individuals seeking eccentric streetwear.
- Apparel Manufacturing
- Manufacturers can specialize in producing pattern-enriched casual wear to meet the growing demand for fashion-forward garments.
- Textile Design
- Textile designers can collaborate with fashion brands to create innovative fabrics that bring a contemporary farmer aesthetic to life.
