The Princess Margaret Cancer Foundation recently unveiled a new initiative just in time for Mother's Day, the The Purpose Package. The new kit spotlights Canadian makers and small businesses, while also bringing hope to Canadians living with cancer. 100% of the proceeds from the Canadian subscription box will be towards cancer research and care at Princess Margaret Cancer Centre.
Including products for anyone with a love for fashion, beauty, wellness, and food, this season’s box includes Handmade Satin Scrunchie by Blush Scrunchies, instantINTENSITY 30 Second Hair Treatment by FLOW, Love and Purpose Bracelet by Bryce Hudson Creations, Facial Ice Roller by Ávra, Reusable Bamboo Straws by Made For The People, Reusable Silicone Food Bag by Zero Waste MVMT, and Classic Hoop Earrings by eLiasz and eLLa.
The Purpose Package is available online as a subscription service for $79.99 per box.
Image Credit: The Purpose Package
Why This Trend Is Growing
- Subscription Box for Cancer Patients
- The success of this box highlights the need for more subscription boxes catering to cancer patients, providing an opportunity for companies to innovate and create similar services.
- Support for Small and Local Businesses
- The Purpose Package’s focus on Canadian-made goods and small businesses presents an opportunity for companies to focus on supporting local artisans and makers.
- Socially Responsible Business Models
- The 100% proceeds towards cancer research and care highlight an emerging trend towards socially responsible business models, encouraging more companies to focus on philanthropy as a core component of their brand.
Industries Being Reshaped
- Healthcare
- The subscription box industry presents an opportunity for healthcare providers to focus on patient-centric care that extends beyond the clinical setting.
- E-commerce
- The success of subscription boxes in the e-commerce industry highlights an opportunity for companies to create similar boxes catering to specific audiences with unique interests and lifestyles.
- Small Business
- The Purpose Package’s focus on small businesses and local makers presents an opportunity for companies to focus on supporting and collaborating with local artisans and makers, contributing to the growth of the small business industry.
