Purple Aura Jewels has recently launched their Spring/Summer 2013 Atlantis Collection, which is perfect for making a statement in the warmer weather.
Featuring entirely handmade pieces, Purple Aura Jewels’ necklaces, bracelets and earrings are crafted with the brands’ iconic purple gemstones. For the summer collection, Purple Aura Jewels highlights the heat with chunky, dangling and detailed statement pieces that can be worn alone or layered. Each piece includes intricate silver or gold metal chain work that is designed to look chic while draped along the neck, from the ears or around the arm. With bold summer shades like cobalt blues, fuchsia pinks, pastel purples and subtle turquoises, any piece from the Atlantis Collection would add a bright pop of color to an outfit.
Key Themes Behind This Trend
- Handmade Jewelry
- The trend of handmade jewelry highlights opportunities for small businesses and individual makers to enter a market where quality and craftsmanship are highly valued.
- Bold Statement Pieces
- There is an opportunity for established brands to explore the trend of creating bold statement pieces that are perfect to make a statement in a relatively short amount of time.
- Use of Gemstones
- The recent trend of using gemstones as a feature of jewelry lines highlights opportunities to create sustainable jewelry by working closely with ethical gemstone suppliers and community-based artisans.
Where This Applies
- Fashion Industry
- Jewelry continues to be an essential component in the fashion industry, and industry players can explore creating collaborations with small retailers who focus on handmade jewelry.
- E-commerce Platforms
- The rise of online shopping has disrupted traditional retail shopping systems, providing ample opportunities for niche players to establish e-commerce platforms, especially for specialized handmade jewelry.
- Sustainable Ethical Jewelry
- The trend towards eco-conscious fashion is leading to the development of ethical gemstone-based jewelry-making. Businesses can explore this trend to create sustainable and ethical jewelry as ethical consumerism becomes more prevalent.
