Stylist and photographer Antonella Arismendi captured the punky Yamil Castiglione gorgeously in this photo shoot entitled 'Isolation.' This shoot encapsulates the American badass in his urban surroundings, making for a captivating spread.
By connecting both the underlying punk theme against the the beauty of photography, Arismendi's poetic shoot is unique and diverse. With such popularity regarding punk photo shoots, it's no wonder why the public is embracing this venture.
Implications - One way to garner a strong consumer following is by appealing to specific subcultures. Subcultures are often misrepresented in mainstream media and, as such, they latch onto corporations and brands that they feel accurately reflect who they are. Corporations can appeal to these subcultures by utilizing individuals from these groups as models in their advertising campaigns.
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