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The Pull & Bear Spring/Summer 2013 is Laid-Back Chic

The Pull & Bear Spring/Summer 2013 look book offers a plethora of beautiful and simplistic designs sure to offer something for any and all stylish mavens and lads.

The campaign, which was shot in the desert region of the Canary Islands, evokes an effortless laid back style that simultaneously manages to stay chic with elements that are on point for this season. There are a lot of aztec and desert themed inspirations throughout the collection as witnessed on several jacket sleeves and tops. The crocheted and laced white dresses also give off a boho-chic vibe that can be seen throughout. Models Daniela Braga, Justin Barnhill and Valerija Sestic are the faces of the newest campaign, who bring the youthful vibe that the Pull & Bear Spring/Summer 2013 lookbook is looking to espouse.