Sneaker-Resembling Puffy Slippers

adidas Launches a New Set of Cozy Puffylette Shoes

adidas introduces another launch of the Puffylette shoes, detailed with prints of familiar designs by the brand itself. It highlights classic models including the Samba, the Superstar, Forum, and the Stan Smiths. With a quick glance at the shoe, it looks like the actual sneaker model itself, in a slightly chunkier design.

The Samba Puffylette has the print throughout the quilted upper to look just like the sneaker. It is essentially a puffer that wraps around the foot complete with a padded upper for comfort all-day long. Additionally, it is also infused with PrimaLoft insulation and it all sits on top of a cushioned EVA midsole and outsole base foundation. The shoes are the perfect cozy option to add to the plush extensions of adidas footwear.

Image Credit: adidas

Sneaker-inspired Puffy Shoes
Opportunities for disrupting the footwear industry by designing more sneaker-inspired puffy shoes.
Printed Puffy Shoes
Opportunities for disrupting the shoe industry by creating more puffy shoes with printed designs.
Cozy and Padded Shoes
Opportunities for disrupting the shoe industry with more cozy and padded shoe designs.

Who This Affects Most

Footwear Industry
There is potential for innovation and disruption within the footwear industry through the creation of sneaker-inspired, printed and cozy, padded shoes.
Fashion Industry
There is potential for innovation and disruption in the fashion industry through the creation of hybrid fashion-shoe items such as puffy, sneaker-inspired shoes.
Athletic Wear Industry
There is potential for innovation and disruption within the athletic wear industry by designing more puffy shoe options for athletes.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 65%
Freshness 15%