Elle Magazine's 2013 editorial 'Pop,' shot by photographer Neil Mota, is a stylish 60s-inspired piece that brings us back to a groovier time in the fashion industry. This psychedelic shoot is overflowing with optical illusions and and stunning 60s hairstyles.
Stunning red-head Chantal Stafford-Abbott is seen in these retro-inspired pictures sporting lots of checkered accessories and striped outfits. Her hive-like hairstyle and long fake lashes help tie together the swinging '60s feel behind this editorial. The vintage style footwear and large loop-style earrings in these shots would inspire fashion envy in almost any office setting.
With the help of funky-colored lighting and wavy optical print backgrounds, the 'Pop' editorial by Elle successfully makes the viewer feel like they've been transported from modern-day life into an Austin powers movie.
Key Themes Behind This Trend
- Psychedelic Fashion
- Disruptive innovation opportunity: Create a line of clothing and accessories that incorporate bold, colorful patterns and optical illusions inspired by the 60s era.
- Retro Hairstyles
- Disruptive innovation opportunity: Develop a range of hairstyling products and techniques that allow individuals to recreate iconic 60s hairstyles with ease.
- Optical Illusion Photography
- Disruptive innovation opportunity: Integrate advanced digital editing and projection technologies to produce visually stimulating optical illusion photography for fashion campaigns and editorials.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore the use of augmented reality (AR) and virtual reality (VR) technologies to enhance the shopping experience and enable customers to virtually try on retro-inspired fashion items.
- Beauty
- Disruptive innovation opportunity: Create a range of cosmetics and false eyelashes that mimic the dramatic, exaggerated 60s makeup looks featured in the 'Pop' editorial, appealing to consumers seeking unique retro-inspired beauty products.
- Photography
- Disruptive innovation opportunity: Develop advanced software and tools that simplify the creation of optical illusion photography, allowing photographers to easily incorporate captivating visual effects into their work.
