Nike's Air Force 1 Shell Gets a Provence Purple Colorway
Nike introduces a new tonal version of the Air Force 1 Shell sneaker model in a Provence Purple palette. The shoes are made from lightweight fabrics across the upper with waterproof elements. It features additional stitching at the top in an exposed style before stacking overlays are finished around the eyelets.
Powder blue details continue around the nylon strap that wraps around the midsole section. The forefoot features a toggle lacing system over the tongue and the heel. Branding details can be found at the small and large Swoosh accents on the lateral side of the shoe. The Air Force 1 tag completes the eyelet cover and finishes at the ankle patch reading "Nike AF1 1982."
Image Credit: Nike
Powder blue details continue around the nylon strap that wraps around the midsole section. The forefoot features a toggle lacing system over the tongue and the heel. Branding details can be found at the small and large Swoosh accents on the lateral side of the shoe. The Air Force 1 tag completes the eyelet cover and finishes at the ankle patch reading "Nike AF1 1982."
Image Credit: Nike
Trend Themes
1. Toggle Lacing System Footwear - Opportunity for shoe companies to innovate with toggles on footwear beyond sports shoes.
2. Hi-top Waterproof Sneakers - Opportunity for the footwear industry to create more waterproof hi-top sneakers that are lightweight and stylish.
3. Tonal Colorway Fashion - Opportunity for the fashion industry to explore more tonal colorways and introduce them in statement pieces such as sneakers.
Industry Implications
1. Footwear Industry - Opportunity for the footwear industry to innovate with sneakers by introducing toggle lacing system and waterproof hi-top options.
2. Fashion Industry - Opportunity for the fashion industry to follow the trend of tonal colorways and create statement pieces such as sneakers.
3. Athletic Footwear Industry - Opportunity for athletic footwear companies to expand their offerings by introducing more stylish and fashion-forward toggle lacing system options.
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