Savsé, the well-known cold-pressed juice and smoothie brand recently expanded its product line with the introduction of the Protein Passion beverage in its HPP protein smoothie range. This new protein-rich beverage boasts 12.5 grams of protein per bottle and is made from 100 percent cold-pressed natural ingredients including apple, passion fruit, mango, turmeric, and coconut milk.
The new beverage is not specifically targetted at consumers focused on extreme exercise, but rather, a larger portion of the market who seek to increase their overall health. “With Protein Passion our aim was to bottle up a deliciously nutritious protein drink that helped consumers lead a healthier lifestyle; helping them achieve their 5-a-day goal and experience exciting ingredients like turmeric,” said Paul Gurnell, chief executive of Savsé.
The Protein Passion smoothie will be available in select retailers across Europe.
What Makes This Trend Stand Out
- Protein-rich Beverages
- Expanding product lines with protein-rich beverages can appeal to health-conscious consumers seeking convenient ways to increase protein intake.
- Cold-pressed Juice and Smoothies
- Continuing to innovate in the cold-pressed juice and smoothie market can attract consumers looking for natural and nutritious beverage options.
- Functional Ingredients
- Incorporating functional ingredients like turmeric in beverages can tap into the growing demand for natural remedies and wellness products.
Sectors Adopting This
- Beverage Industry
- Expanding product lines with protein-rich beverages offers opportunities for growth and differentiation in the beverage industry.
- Health and Wellness Industry
- Continued innovation in cold-pressed juice and smoothies can contribute to the growth of the health and wellness industry.
- Natural Remedies Industry
- Including functional ingredients like turmeric in beverages can drive growth in the natural remedies industry.
