Deconstructed Light Tonal Sneakers

Another Protection Pack Colorway Joins the 2002R Roster

New Balance continues to grow its 2002R sneaker model options with another Protection Pack colorway to join its roster this season. It retains the overall shape of the sneaker and is detailed with deconstructed elements at the overlaying accents across the shoe, continuing to the tongue section and inner foam area.

The sneaker is designed with lilac hues this time around for a dusty finish. It has mesh underlying at the base of the shoe and then accented with shaggy suede on top that can be seen along the heels, the toe tips, and the midfoot section. This is then joined by hues of gray that add a touch of contrast to the throat, lower heel, toe box, and quarters.

Image Credit: Woganwodeyang

Deconstructed Sneaker Design
Opportunity to introduce new textures and unconventional concepts to traditional sneaker designs.
Protection Pack Colorways
Opportunity for sneakers companies to introduce more color schemes inspired by protection materials.
Monochromatic Hues
Opportunity for sneaker companies to explore monochromatic color schemes in their designs.

Who This Affects Most

Footwear
Opportunity for traditional footwear companies to incorporate unconventional design concepts.
Fashion
Opportunity for fashion companies to collaborate with sneaker companies on designs.
Sportswear
Opportunity for sportswear companies to introduce more innovative designs in their footwear.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 89%
Freshness 14%