Distressed Dark Tonal Footwear

New Balance Presents a New Set to Join the Protection Pack

New Balance introduces two new tonal colorways of the classic 2002R sneaker model to join its ever-growing Protection Pack. The shoes come in two schemes including navy blue and black -- both of these are designed identically to one another with the exception of the tone.

The main navy and black tones are reflectively highlighted along the shaggy suede material that accents the overlays. The rest of the shoe gets a lighter design along the mesh upper, adding some breathability and contrast. Both of the shoes are accented with white and grey accents to add more tonal contrast -- all of which sit on top of a white and beige midsole and black rubber outsole.

Image Credit: New Balance, <a rel='nofollow' href='https://hypebeast.com/2023/2/new-balance-2002r-protection-back-navy-black-m2002rdk-m2002rdj-release-info'>hypebeast</a>, <a rel='nofollow' href='http://newbalance.com/'>newbalance</a>

Tonal Footwear
There's an opportunity to introduce more tonal colorways to classic sneaker models.
Reflective Accents
Reflective design elements can be added to footwear to provide a unique look and added safety benefits.
Breathable Mesh
Breathable mesh materials can be incorporated into sneaker designs for added comfort and performance benefits.

Who This Affects Most

Athletic Footwear
Athletic footwear brands can incorporate these trends into new product lines for consumers.
Fashion
Fashion brands can incorporate these trends into their footwear collections for added style options.
Safety Workwear
Safety workwear brands can incorporate reflective design elements into their footwear products for added safety benefits.
SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 95%
Freshness 16%

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