Christian Sirano's glamorous new campaign features a prominent TV personality. On the hit show 'Orange is the New Black,' Samira Wiley plays a strong yet vulnerable female inmate. In this new campaign, Wiley goes from unflattering prison attire to high-fashion couture.
Although Wiley has never worked with Sirano before, the elegant actress looks right at home modeling the high-fashion gowns. The ads span a number of different looks, including dramatic ballgowns, skin-tight dresses and oversized fur coats. The ads have a mysterious quality that allude to the transition from summer to fall. Despite the dramatic background and dark imagery, Wiley appears regal and elegant in each and every shot.
While she may dress in a jumpsuit on Orange is the New Black, this prominent TV personality shines just as bright in haute-couture.
What Makes This Trend Stand Out
- Glam-inmate Fashion
- An opportunity for designers to create high-fashion pieces inspired by prison attire or orange jumpsuits.
- Mystery Advertising
- An opportunity to create campaigns that feature prominent personalities in enigmatic and alluring settings.
- Opposites Attract Marketing
- An opportunity to feature personalities in advertisements and settings typically incompatible with their public persona.
Sectors Adopting This
- Fashion
- An industry that can develop new clothing lines and fashion trends inspired by prison garments.
- Advertising
- An industry that can create enigmatic ad campaigns and capitalize on mystery and intrigue in marketing.
- Entertainment
- An industry that can feature prominent personalities in unusual or unexpected settings, creating novelty and interest in their public persona.
