Bohemian Masculine Lookbooks

The Project A Spring 2014 Collection is Bold and Hipster

Using Buddhist iconography, treasure hunters, adventurers and the end of the world as its graphic muse, the new Project A Spring 2014 collection has all the t-shirt staples you need for summer.

The collection of eclectic printed tees from the Dublin apparel brand is bound to blow up as the tees are designed with a "fictional post apocalyptic trip to shambala" in mind -- code for hipster. Hipster or not, summer is just around the corner and what's a better piece of clothing to don in the sweltering heat than a cool tee?

So if you're looking for something new -- and an unique brand to scope out -- check out the Project A Spring 2014 collection with its understated style, simple yet bold graphics, super soft fabric and high quality pieces.

Eclectic Printed Tees
Opportunity to disrupt the fashion industry with unique and bold graphic designs on t-shirts.
Fictional Post Apocalyptic Trip
Opportunity to create immersive storytelling experiences through fashion that appeal to hipster subculture.
High Quality Pieces
Opportunity to disrupt the apparel industry by focusing on producing durable and long-lasting clothing items.

Sectors Adopting This

Fashion
Opportunity to innovate in the fashion industry by introducing unconventional and eclectic designs.
Storytelling
Opportunity to disrupt the entertainment industry by merging fashion and narrative to create unique fashion experiences.
Apparel Manufacturing
Opportunity to disrupt the apparel manufacturing industry by emphasizing quality and durability in clothing production.
SCORE
4.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 57%
Freshness 8%

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