The Proenza Schouler Spring 2012 Campaign Stars Natasha Poly

 - Jan 9, 2012
References: proenzaschouler & fashiongonerogue
If the secretaries in 'Mad Men' ever dressed as provocatively as model Natash Poly does in the Proenza Schouler Spring 2012 ad campaign, there would be an exponential increase in partying, drinking and affairs, not to mention a significant decrease in the productivity department. Nevertheless, the designs showcased in these ads have a vintage vibe that is borrowed from that era.

Shot by photographer Willy Vanderperre, the Proenza Schouler Spring 2012 ad campaign does feature a lot of modern elements. Stylist Olivier Rizzo anchors vibrant neon pieces with darker designs while mixing in some exotic animal prints as well. The collection is essentially a contemporary take on retro silhouettes. The glamorous, half updo by Recine completes the looks.