If the secretaries in 'Mad Men' ever dressed as provocatively as model Natash Poly does in the Proenza Schouler Spring 2012 ad campaign, there would be an exponential increase in partying, drinking and affairs, not to mention a significant decrease in the productivity department. Nevertheless, the designs showcased in these ads have a vintage vibe that is borrowed from that era.
Shot by photographer Willy Vanderperre, the Proenza Schouler Spring 2012 ad campaign does feature a lot of modern elements. Stylist Olivier Rizzo anchors vibrant neon pieces with darker designs while mixing in some exotic animal prints as well. The collection is essentially a contemporary take on retro silhouettes. The glamorous, half updo by Recine completes the looks.
What Makes This Trend Stand Out
- Retro-contemporary Fashion
- Fashion and retail industries can introduce vintage-inspired clothing and accessories with a modern twist to attract consumers who want a unique style.
- Neon Vibrant Colors
- Design and advertising industries can incorporate neon and other bright colors in promotional materials for a bold and eye-catching effect that resonates with younger audiences.
- Modern Vintage Advertising
- Marketing and advertising industries can use vintage aesthetics in contemporary ad campaigns to create a sense of nostalgia and appeal to consumers' emotions and memories.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend of retro-contemporary fashion by incorporating vintage elements in their designs and marketing campaigns to attract a broader audience.
- Retail
- The retail industry can create modern vintage displays in stores and windows that invoke a sense of nostalgia to attract consumers looking for unique pieces while keeping profits high.
- Advertising
- The advertising industry can use neon and other bright colors in promotional materials to create a visual impact and engagement that attracts customers and increases revenue.
