Utilitarian High Tops

Pro-Keds Royal Flash Mids Keep It Simple and Sweet

The high top is making a huge come back this year, being sported by men and women alike. Making these sweet kicks even sweeter are Pro-Keds Royal Flash Mids.

Keeping up with the mixing of traditional high top design and luxe fabrics, the Pro-Keds Royal Flash Mids are made of a deliciously soft suede. Available either in blue or black, these super fly sneakers are expected to be available in the Spring/Summer of 2010.

Implications - Businesses that are able to offer their clients products that embrace modern, high-quality design along with vintage characteristics from the past will likely benefit in tremendous ways. Consumers looking for a balance between modern and traditional will likely appeal to thee types of products in a significant way.

High Top Resurgence
Opportunity for businesses to capitalize on the growing popularity of high top shoes by offering modern designs with a touch of nostalgia.
Luxe Fabrics
Disruptive innovation opportunity for industries to explore incorporating luxurious and soft materials like suede into their product offerings.
Modern Vintage Fusion
Businesses that blend modern and traditional design elements can tap into a consumer demand for products with a balance of both characteristics.

Who This Affects Most

Footwear
Footwear companies can benefit from the high top trend by creating stylish and comfortable options with unique design elements.
Fashion
Fashion brands can explore the use of luxe fabrics like suede to add a touch of sophistication to their clothing lines.
Retail
Retailers can cater to consumers seeking modern-vintage fusion products by curating collections that combine contemporary and nostalgic elements.
SCORE
1.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 28%
Freshness 8%