If you're a fan of old school rap then run, don't walk, to the new Pro-Keds Biz Markie. Pro-Keds has gotten together with the "Just a Friend" hitmaker (Marcel Hall, a.k.a Biz Markie) to create a unique version of their 69er Lo sneaker.
The Pro-Keds Biz Markie 69er Lo comes in two colors and features Biz Markie's mug on the tongue and inner sole. If wearing Biz on your feet isn't enough for you, the limited edition shoe also comes with a flash drive inspired by the man himself. While I'm not a huge fan of his music, I will say that Biz Markie and Pro-Keds have created a pretty smooth shoe. A low-key design and some strong yet subtle nods to its inspiration make this shoe a must-have for hip hop heads and sneaker fiends alike.
Why This Trend Is Growing
- Old School Rap-inspired Sneakers
- Disruptive innovation opportunity: Collaborations between sneaker brands and iconic musicians can create unique and highly sought-after footwear for nostalgic fans.
- Limited Edition Collectible Sneakers
- Disruptive innovation opportunity: Incorporating bonus items like flash drives inspired by musicians adds value and exclusivity to sneaker releases.
- Subtle Design Nostalgia
- Disruptive innovation opportunity: Retro-inspired designs that pay homage to specific music genres can attract a dedicated customer base seeking nostalgic products.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Brands can explore collaborations with musicians to create limited edition sneakers that cater to a niche market of music enthusiasts.
- Music Merchandise
- Disruptive innovation opportunity: Musicians can expand their merchandise offerings by collaborating with sneaker brands to design collectible sneakers that appeal to both music fans and sneaker enthusiasts.
- Streetwear
- Disruptive innovation opportunity: Streetwear brands can tap into the nostalgia trend by creating retro-inspired sneakers that resonate with consumers looking for unique and culturally relevant footwear.
